User experience design brings clarity, removes obstacles. It rewards - makes us feel accomplished, successful, happy. Users are confident when using a well-designed application - as easy as turning on a light switch: [Buy]
Don't make me think: did I opt in? Don't make me think: was that a hidden fee?
We will explore the wild world of user manipulation. The Bait and Switch. Trick Questions. Misdirection. Confirm-shaming! Discover the latest ways UX designers trick their users, how easy it is to do by accident and how it affects your brand.
[ Sounds great ] [ No, I hate knowing things ]